GUFRAM Alvar

Sitting on the floor but ready to be moved elsewhere, Alvar is a polyurethane foam lounge that retains the lightness and versatility of the sixties. After 40 years, it has certainly matured in spirit, but deep down it keeps the hippie attitude alive. Designed in the years of radical design, Alvar is one of the first products with which Gufram took up the challenge of producing modern furniture, in contrast to the status quo of mannerist furniture.

Alvar proves how successfully that confrontation, which began in 1968, has finally ended in favour of this type of products, which were already dynamic and fresh, with organic lines, free from expected frills. Its natural ergonomic shape makes it a comfortable decoration item that is at the same time an aesthetic statement, as emphasised by the numerous colours in the catalogue. Alvar was designed by Gufram's first art director, Giuseppe Raimondi, who laid the foundations for the brand's project that is still inspired by its products today.