GUFRAM X Paul Smith 2023 Sunrise Cactus

The new SUNRISE CACTUS® is inspired by the dawning of a new day and Paul Smith’s quote “every day is a new beginning,” which is also engraved on the base of the Cactus. Sunrises are an important symbol of renewal in nature, representing hope and transformation. The Gufram x Paul Smith SUNRISE CACTUS® – which celebrates the reopening of the iconic, renovated Paul Smith on Melrose Avenue in Los Angeles – stands as a symbol of resilience, thriving in harsh conditions and representing a willingness to grow and evolve. It represents a metaphorical new sunrise for Paul Smith in Los Angeles, a new beginning for the brand, and a renovated presence for Gufram in the United States.