GUFRAM X Paul Smith 2023 Sunrise Cactus

The new SUNRISE CACTUS® is inspired by the dawning of a new day and Paul Smith’s saying “every day is a new beginning”, which is also inscribed on the Cactus’ base. Sunrises are an important symbol of renewal in nature, representing hope and transformation. The Gufram x Paul Smith SUNRISE CACTUS® – which celebrates the reopening of the newly renovated iconic Paul Smith on Melrose Avenue in Los Angeles – stands as a symbol of resilience, thriving in harsh conditions and representing a willingness to grow and evolve. It represents a metaphorical new sunrise for Paul Smith in Los Angeles, a new beginning for the brand, and a renovated presence of Gufram in the United States.