ASSOULINE From the Heart: Celebrating 50 Years in Asia

Shangri-La opened its first luxury hotel in Singapore 50 years ago. Over these years, as Singapore transformed from a newly independent nation into an international hub, Shangri-La also experienced significant growth, expanding from a single hotel into a renowned global brand with over 100 luxury hotels worldwide.

Conceived as an homage to Asia’s most beautiful destinations, this captivating book celebrates the Shangri-La Group, true pioneers of Asian hospitality. It is told through the voices of the Group’s longtime friends and collaborators, who share their most memorable moments in the places they call home, including Singapore, Hong Kong, Beijing, Hangzhou, Shanghai and the Philippines.

Beautifully enveloped in a luxurious slipcase, the book showcases an exclusive artwork on its cover, depicting the diverse staff of the company from around the globe. Throughout its pages, well-known personalities including local artists, musicians and entrepreneurs highlight their favourite spots, fondest memories and unforgettable Shangri-La moments. This commemorative book captures the transformation of Shangri-La over the decades and how its story is deeply intertwined with Asia’s growth and development.

This book celebrates the ultimate allure of travel: the way immersion in a new destination can broaden perspectives and challenge assumptions, allowing people to better see and understand our collective humanity.